Today's Prices, Head-to-Head
| Fuel | BP 1005 stations |
SHELL 849 stations |
Difference | Saving on 60L fill | Cheaper today |
|---|---|---|---|---|---|
| Unleaded (E10) | 156.9p 999 stations |
156.2p 843 stations |
0.7p | £0.42 | SHELL |
| Super Unleaded (E5) | 176.6p 958 stations |
179.5p 840 stations |
2.9p | £1.74 | BP |
| Diesel (B7) | 176.5p 997 stations |
175.8p 844 stations |
0.7p | £0.42 | SHELL |
| Premium Diesel (SDV) | 196.5p 921 stations |
199.4p 802 stations |
2.9p | £1.74 | BP |
Averages exclude stations with price-correction flags. A 60L fill is used as a representative tank size.
About each brand
BP operates one of the UK's largest oil-major branded forecourt networks. Most BP sites are dealer-owned — BP sets the brand standards and supplies fuel, but pricing flex is delegated to the individual dealer operator, which is why BP prices vary more site-to-site than some peers. BP's premium fuel is BP Ultimate, available in both petrol (guaranteed 97 RON) and diesel (B7) grades with a proprietary ACTIVE detergent additive pack. At a smaller number of sites BP also sells Ultimate 102, a 102 RON super unleaded aimed at performance engines. The BPme loyalty app gives per-litre rewards on fuel and shop spend and lets you pay for fuel from your car at participating sites.
Shell is one of the UK's largest oil-major fuel networks, with branded forecourts spread across supermarket-free towns, motorway service areas and dealer-operated sites. Shell forecourts are typically more expensive than supermarkets on standard grades, reflecting higher operating costs and the absence of a grocery loss-leader model. Shell's main selling point is its premium fuel range: V-Power 99 octane super unleaded and V-Power Diesel both carry a proprietary additive pack marketed as keeping fuel injectors clean over time. Shell Go+ Rewards is Shell's loyalty app: members earn 1 point per litre on regular Shell fuel, 2 points per litre on V-Power, and every 10 qualifying visits (£10+ on fuel or £2+ in-shop) unlock a fuel discount voucher.
Loyalty & Highlights
- BP Ultimate Unleaded: 97 RON petrol with BP's ACTIVE detergent additives (ethanol-free, which is why it sits at 97 not 99 RON).
- BP Ultimate 102: 102 RON super unleaded at a small number of sites, aimed at performance cars.
- BP Ultimate Diesel: additive-branded premium diesel (B7) sold alongside standard B7.
- BPme app: fuel rewards plus pay-from-your-car functionality at most UK BP stations.
- V-Power: Shell's branded 99-octane super unleaded with proprietary cleaning additives.
- V-Power Diesel: additive-branded premium diesel (SDV) sold alongside standard B7.
- Shell Go+: 1 point/L regular Shell fuel, 2 points/L V-Power; every 10 visits unlocks a fuel discount voucher.
- V-Power bonus: extra £3 fuel reward for every 300 litres of V-Power purchased.
Cheapest forecourts right now
Top 3 sites for each brand, excluding stations with flagged prices.